2021 IMS Outdoors

Swung down to the Texas Motor Speedway to check out the new format of the Progressive International Motorcycle Show, which has officially been dubbed IMS Outdoors.

Decent for a new format that’s in its first year, but overall, I was a bit underwhelmed. Aside from the J&P Cycles Ultimate Builder bikes on display, there just wasn’t a lot that grabbed my attention. I hope the show matures, grows, and comes into its own in subsequent years, but there’s also part of me that suspects that consumer shows like this are dying out.

Based on how the parking lot looked, attendance was impressive, nonetheless, so perhaps my cynicism is unfounded.

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